FIA STYLE GUIDE
FEDERATION INTERNACIONALE DE L’AUTOMOBILE
PROJECT
FIA (Federation Internationale de l’Automobile) is the governing body of motorsport and aims to safeguard the rights and promote the interests of motorists and motorsport. This style guide was created to outline the elements which make up the FIA branding to make awareness as a brand within retail. It includes all rules to create, produce graphics applications and all necessary rules for packaging guidelines. It covers from children to adults, supporters to hardcore fans which everyone can enjoy the different aspect of motorsport around the world.
Branding | STYLE GUIDE, brand identity guidelines, pos, pop, licensing
Task
We needed to create full style guide with all brand guidelines, packaging and design elements. The was done so that client could start sale licensing rights to their partners – consumer goods producers.
Hand-crafted
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